Communicating mathematical research is probably the hardest sub-genre of science communication. Mathematics tends to be perceived as a “too-hard-to-even-try” subject by large sectors of society. The event  was an example of the efforts to fill this gap. The CRITICS researchers were coached to communicate their work to a scientific but not necessarily mathematical audience.  Dr. Sargent combines her solid background in physics and mathematics with excellent communication skills and a very good sense of humor. In my personal case, the coaching sessions helped me not only to prepare a better presentation but, as a side effect, to write a better paper.